Sync licensing offers an incredible opportunity for musicians to earn revenue by having their music featured in films, TV shows, commercials, and more. Whether you’re an independent artist or part of a band, getting your music placed in media can give your career a major boost. But how do you navigate the process? Here’s a step-by-step guide on how to submit music for sync licensing and increase your chances of getting those coveted placements.
1. Understand the Sync Licensing Process
Before diving into the submission process, it’s important to understand what sync licensing is. Sync licensing occurs when a piece of music is used in conjunction with visual media. The term “sync” comes from synchronization, meaning that the music is timed to align with the visuals.
There are two primary parties involved in sync licensing:
- The music creator (you, the artist)
- The company or individual seeking to license music (e.g., film studios, TV producers, ad agencies)
Once your track is synced with a visual project, you earn money from the licensing fee as well as potential royalties if the project is broadcast or sold.
2. Prepare Your Music for Sync Licensing
To increase your chances of being noticed, your music needs to be properly prepared. Here are some essential tips for creating tracks that stand out to music supervisors:
- High-Quality Production: Ensure your music is professionally recorded and mixed. A clean, polished track will always be more appealing than one that sounds amateurish.
- Instrumental Versions: Many music supervisors prefer instrumental tracks or stems (separate parts of the song like drums, vocals, and bass). These allow them to better match the music with the visuals.
- Metadata: Organize your tracks with clear and detailed metadata. Include the song title, genre, mood, tempo, and any other relevant details. This makes it easier for music supervisors to find and select your music.
- Clear Licensing Rights: Ensure that you hold the full rights to your music. You should own the master recording and the composition rights, or if not, have written permission to license them.
3. Choose the Right Sync Licensing Companies
There are various companies and platforms that specialize in helping artists get their music licensed for media projects. Here are some popular options:
- Sync Agencies: These agencies represent your music and pitch it to media producers on your behalf. They typically take a percentage of the licensing fee as their commission.
- Music Libraries: These are online platforms where you can upload your tracks for music supervisors to browse and license directly. Examples include AudioJungle, Artlist, and Epidemic Sound. Some music libraries are more selective, so it’s important to research which platforms align with your style.
- Direct Submissions to Music Supervisors: If you have a connection with a music supervisor or if you’re willing to put in the work, you can approach these professionals directly. Make sure to target the right people for your genre of music.
4. How to Submit Music for Sync Licensing
Now that your music is ready, it’s time to submit it for sync licensing. Here are the best ways to go about it:
- Submit Through Agencies and Libraries: If you’re working with an agency or music library, follow their specific submission guidelines. Many platforms will have an online portal where you can upload your tracks.
- Personalized Pitches: For direct submissions, a personalized pitch is crucial. Reach out to music supervisors with a concise but compelling email that explains why your music fits their project. Include links to your tracks, a brief bio, and why your song is a good match for their needs.
- Don’t Overwhelm with Options: While you may have several tracks, it’s better to send a few carefully chosen pieces that fit the project rather than overwhelming the recipient with your entire catalog.
- Follow Submission Guidelines: Each agency or library will have its own rules, such as song length, format, and whether or not they want you to include a demo reel. Always follow their instructions carefully to avoid rejection.
5. Pitching to Film, TV, and Ad Producers
If you want to submit music for sync licensing with film, TV, or advertising producers, it helps to have an understanding of the type of music each industry uses:
- Film and TV: These projects often require emotional and thematic music that complements specific scenes. Make sure your music fits the tone of the show or film, whether it’s dramatic, suspenseful, or lighthearted.
- Commercials: Music for ads typically needs to be catchy and attention-grabbing. Upbeat tracks with strong melodies often work well here.
- Video Games: The gaming industry also uses sync licensing, particularly for background music or soundtracks. If you’re a composer, consider targeting this industry as well.
6. Be Persistent and Patient
One of the most important things to remember when submitting music for sync licensing is patience. The industry is highly competitive, and it may take time for your tracks to be noticed and placed. Keep submitting your music, building relationships with music supervisors, and refining your craft.
One Night Stand Music and Management: Your Sync Licensing Partner
At One Night Stand Music and Management, we specialize in helping artists navigate the sync licensing process. Our team offers expert guidance on how to submit music for sync licensing, ensuring your tracks are perfectly placed in TV shows, films, commercials, and more, maximizing your music’s potential.